Long ago, the gods of Olympus threw a party. They didn't, however, invite Eris, Goddess of Chaos to the banquet, and she was understandably pissed.  Furious, she grabbed a golden apple, carved "KALLISTI" ("To the Prettiest One") on the side and threw it in. Athena, Hera and Aphrodite all claimed it for themselves, and their bickering grew so intense that Zeus appointed a mortal named Paris to decide. The three goddesses each offered Paris something, but Aphrodite won when she offered him the most beautiful mortal in the world -- Helen of Troy. So the Trojan War started, all because of a Golden Apple.

Modern Hermetics use this principle to imbue mundane objects with a magnetic pull that is nearly irresistible. No matter what, they are compelled to focus on that object. Some Hermetics claim television works in much the same fashion.

System: The first version of The Golden Apple pulls attention toward the imbued object.  For the duration of the Effect, those affected must fixate upon the object, reacting with envy, hate, lust or any other emotion the Hermetic cares to create. The more advanced version is even more insidious, as the Effect channels the victims' desires to fuel itself.  It's a vicious cycle; the more they want it. the stronger the Effect becomes.